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6 Steps to Eliminate Limiting Beliefs

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** New: Audio:

(Intro: listen above or download mp3 file)

I consider myself a frugal person and I’ve always thought that it was a good thing. However, I recently discovered that, while frugality is a worthy and useful quality, the root of my own frugality is based on some limiting beliefs that I’ve held.

It all started with the story of a little dell laptop, and the story went something like this… The computer I use every day is a five-year-old Dell laptop. It was originally my work laptop from, until the hardware lease expired, and I was allowed to purchase it for $68.

This little machine has served me well, but due to its nature (ahem – it runs on Windows) – its gradual decline in reliability and performance was noticeable (even after re-installing Windows and doubling the RAM). I found myself becoming increasingly frustrated by the need to reboot my computer at in-opportune moments, and the random crashes and slowness of Photoshop – which I frequently use.

Last week, Jeremy watched as I was hunched over my little laptop, frustrated once again by the slowness of its functions, hinting of the need to reboot. I cursed out loud, not wanting to reboot because I had too many browser tabs open; so I persisted, insisting that I could tough it out. He turned to me, and with a concerned expression, said, “Honey, let’s get you a new Macbook and an external display. I think you’re really gonna love it and you’ll be so much happier and productive.”

I have resisted converting to Apple for about ten years. My excuse was always that I couldn’t stand the keyboard differences. While this was somewhat true, it was also an excuse to stay within my comfort zone and to resist change. That evening, however, I reached a tipping point in my dissatisfaction with PCs, and decided to give Mac a try (while trying to ignore the resistance in my stomach).

So, Jeremy and his friend Dave took me to the Apple Store. Once inside, I immediately felt like a kid in a candy store, drooling over the sleekness of the machines and the beautifully minimalistic store design. We walked into the store with the idea of buying the cheapest laptop + display combo, but when I saw that the current generation of 23″ monitors have a glossy reflective display, I knew that it would distract me more than be a tool of inspiration and productivity.

Then we spotted it, the 30″ Cinema HD Display, which has a non-reflective matte screen and the higher price tag to go with it. The three of us gathered in front of the model display “oooowing and ahhhhing” at the enormous mass of aluminum beauty.

After playing with it for about ten minutes, pulling up Think Simple Now in the browser, and testing out Photoshop with great satisfaction, Jeremy proclaimed, “Babe, let’s get you this.” Dave smiled widely.

And then, it happened, I heard a peculiar voice inside my head say, “You don’t deserve it“.

I observed as the feeling glistened over me. While I was excited for and had always lusted over the Apple Cinema Display, I felt the guilt hover over me and turn the hope into shame, for even wanting it.

I felt sad and pathetic that I had picked this belief up somewhere along the way, and have been unconsciously carrying it with me, for god knows how long. Memories of my childhood began flashing in front of my eyes…

My Childhood: The Story of a Silent Limiting Belief

Growing up in communist China, my family was poor, and lived on a modest salary of 150 RMB ($18.75 USD) that my mother brought in every month. As a little girl, when I needed something, I always picked out the cheapest one instead of the prettiest one. Even today, my mother still tells the story – with tears in her eyes – of my five year old self, selecting the olive corduroy shoes instead of the red cotton ones, because they were 3 RMB ($0.37 USD) cheaper. And I still remember being made fun of by the other kids for what I wore to school.

The idea of not putting a financial burden on my mother became deeply ingrained in me and lasts to this day.

After moving to Canada, my family lived in the one room basement of someone else’s house. I never asked for what I wanted, out of fear that I was burdening my parents.

As I got older and became a teenager, fitting-in with my peers consumed much of my attention. I got into teen modeling, started making my own money and rejoiced that I no longer had to rely on my mom. I would go shopping and buy all the things I thought I missed out on; things that teenage girls wanted in order to secure their identity: makeup, clothes, and teenybopper magazines. Often, I would come home, and be scolded for having “wasted money” at the mall.

Somewhere in there, my five and thirteen year old self came to the unconscious conclusion and false belief that I didn’t deserve nice things.



I shared this belief and emotional discovery with Jeremy, and he stared into my eyes with great empathy and conviction and said, “If anyone deserves it, it’s you!” He continued with tears in his eyes, “Think of how many hours a day you sit in front of a computer, and think of the number people you can help if you are happier with your work station.” My heart melted, and a feeling of relief washed over me. He was right, but I still needed some time to let that sink in and start to believe it myself.

Recently, in an email exchange with a friend, she shared with me her recent discovery that she has always viewed herself as the “wacky sidekick”, and continued with, “I want to be the main character now. I no longer want to whine and complain about life. I no longer want to react to life, I want to be a partner with the Universe in creating the life that I want and am destined to live.”


It became clear that I wasn’t alone; although our beliefs were different, they boiled down to the same issue. We all have conscious and unconscious beliefs about ourselves that either drive us forward or act like an unseen weight tied to our ankle. These beliefs either unleash our spirit or hold us back from our potential to BE and to live the best life possible, which is what we all deserve.

What are some beliefs holding you back?


Action: What to Do to Overcome Limiting Beliefs

Note: If you are looking for results, don’t just read the following steps, actually do the tasks each step asks. It’s best to be somewhere you won’t be disturbed, grab a pen and paper, and let’s start!

Photo: Simón Pais-Thomas

1. What Are Your Beliefs?

Beliefs are mental notions and assumptions we have, about ourselves and the world around us, that we hold onto as absolute truths. They are emotional and psychological and often irrational. They are formed through our experiences and interactions with the world. Dr. Rao says that these beliefs make up our mental model. Others simply call them unconscious beliefs. They often do not serve us but rather hold us back from pursuing our dreams and living freely and fully to our potential.

Many of these beliefs were formed and accumulated throughout our childhood. We picked them up through our interactions with others – like when we were scolded for doing something wrong or not doing something the way our parents expected us to. A common resulting belief is I’m not good enough, which then bleeds into other beliefs that affect us during adulthood, like, I’m not capable enough or I’m not talented or I’m stupid.

Relationship based beliefs are also very common, because the events associated with them are often emotionally heightened and leave lasting impressions on our subconscious mind. If we got hurt early on in our dating career, we might end up concluding that we do not deserve a loving relationship, or associate that love is a cause for suffering.

On a piece of paper, write some beliefs you have about yourself and the world around you that you’ve come to accept as reality. Especially ones that you know are over generalized, and are no longer serving you on your path to personal wellbeing. Some of these statements may seem like you don’t actually consciously believe them, but if you noticed an emotional reaction in your body, then you actually do carry that belief with you.

Here are some common beliefs:

  • I’m not important
  • Making money is a struggle
  • I’m not good enough
  • I’m not smart enough
  • I don’t deserve it
  • I am too young, people won’t take me seriously
  • I am too old, it’s too late to start…
  • I am a hard worker. I work hard for money.
  • I’m pretty much doomed, I don’t have good luck, problems always follow me.

In other examples, here are some of my beliefs from the past (I no longer have them, however, I did carry them for many years until I realized that they were hurting me and limiting my potential to be happy):

  • Good looking men are unfaithful or unkind.
  • I am a bad writer.
  • I do not deserve a loving relationship.
  • I have to work hard to be successful, working without rest or having a social life.
  • I am not pretty enough. I do not deserve or am not able to find someone I am attracted to.
  • I am not a good engineer. They’re going to find out really soon that this is true.

I could go on for hours with a list of beliefs I have had about myself. It is something I now consciously watch for and have chosen to change about myself. I can speak from personal experience that unlearning these beliefs has served me well and I was surprised to find the abundance of goodness that was around me all along.

By brainstorming and writing these out for yourself, you become aware of them, and can choose to work on overcoming them.


2. Find a Counter Instance

Pick one of the beliefs from step 1 to work on and continue on with the remaining steps.

For your belief, look for one specific example where the statement is not actually true, where you did something or experienced something – even through someone else – that was not in alignment with your belief.

For example,

  • For the belief I am a bad writer: this proved untrue when I wrote (fill in the blank) article two years ago.
  • For the belief Good looking men are unfaithful or unkind: this has proven to be untrue in the case of x person’s husband.

This step introduces the possibility that there are flaws in this belief. As you go about your day, specifically look for examples that counteract this belief statement. For example, if your belief is “nobody likes me”, spend your day looking for “people who like me for who I am”.

If you are not finding an example after trying for ten minutes (please try!), move on to the next step.

3. How Has This Belief Worked Against You?

Think of all the instances where this belief worked against you, either kept you away from taking action towards something you wanted, or negatively affected you emotionally and thus affected other areas of your life – relationships, health, etc. How has this belief hurt me in the past? Write it down.

Change happens when we take action, and pain can be an effective motivator to catapult and accelerate our desire for change. When we’ve experienced enough pain, we will want change and will take action to make it happen.

Now, close your eyes and experience the pain you felt as a result of this belief. Visualize, hear, and feel the emotions of that moment. Make it as real as possible.


4. Find the Source

Dig deep into memories from your past – childhood, teenage years, early twenties or even last year – what instance or instances brought you to this conclusion? Be specific and write them down using as many words as needed to describe them.

Tip: it helps to close your eyes, and repeat the belief statement out loud. This triggers emotions that will assist in locating the events that contributed to its formation.

For example,

  • For the belief, I am a bad writer, I recalled an instance when a high school English teacher told me that my paper was poorly done.
  • For the belief, Good looking men are unfaithful or unkind, I realized that several ex boyfriends who were either unfaithful or unreliable or unkind were good looking men.
  • For the belief I am not good enough, I realized that I had formed this belief during my childhood years, when my mother would seem frustrated with me when I didn’t do certain things exactly the way she expected.

Close your eyes and visualize this scene. Re-live the scene and remember how it made you feel.


5. Alternative Meaning

The external event you identified in step 4 wasn’t necessarily responsible, on it’s own, for the formation of your belief statement. For example, just because my high school English teacher expressed dissatisfaction with one paper from a class 15 years ago, didn’t mean that I had to invent the belief that, “I am a bad writer”.

I believed this, because that was how I had interpreted the situation. I attached that meaning to the scenario. I had chosen that perspective out of the many possible perspectives that could have explained the situation. But at the time, I chose one, and attached myself to it.

Nothing has any meaning, unless we give it a meaning. The only power we can give to any external event or scenario, is the power we allow it to have on us.

Now, brainstorm for other perspectives that could also explain the external event you identified. It may be helpful to pretend you are other people, viewing the situation from multiple angles. In my example above, where I had concluded that, “I am a bad writer”, here are some alternative perspectives that may equally explain the situation:

  • The teacher was having a bad day.
  • The teacher had a different writing style than me.
  • I was really nervous while writing the exam, contributing to the poor performance.
  • Maybe it wasn’t my best performance, but it was an isolated occurrence.

Close your eyes and visualize the scene from step 4, except, view it from these new alternative perspectives. See that you are free to choose the meaning you give to the external event.

Now repeat your original belief statement verbally and examine how you feel. Do you now feel that your emotional reaction to the statement is reduced or non-existent?

6. Eliminate Beliefs

Photo: Kevin Russ

Step A:

(Guide Visualization: listen above or download mp3 file)

Close your eyes and once again visualize the scene you found in step 4 (a situation that contributed towards you forming this belief). Now imagine that this image in your mind has gone dim, as if someone turned off a light or two in the scene. Now visualize that the image is moving away from you, as if contained in a box that is being pulled away from you.

As the image moves away, see that it also becomes blurry. Continue to imagine the image shrinking until it disappears and all you are left with is darkness. Now, take a nice deep and long inhale, causing an audible exhale, making an – ahhhhhhh sound.

Step B:

Open your eyes. Now write down a statement that has the opposite meaning from your belief statement. For example, I am a great writer, I am deserving of good things, there are many good-looking men who are faithful and kind, I am a good person, etc.

Step C:

(Guided Visualization: listen above or download mp3 file)

Close your eyes, and see yourself living with this statement you just constructed. Imagine yourself as a great writer, typing away at your desk. See yourself walking around on a beautiful day knowing that you are a good and deserving person.

Look around at the details of this scene. What do you see around you? What do you hear? Touch something in your environment. How do you feel? Feel the emotions of that moment. Feel the joy bursting from your being. You are smiling. Now make this image slightly brighter, as if someone had shined extra light onto the scene. Continue to imagine this scene until you are satisfied.

How do you feel now? Try repeating your original statement. Does it still bother you in the same way? Repeat the process if you still feel an emotional reaction towards it.


Parting Words

One of the most profound things I’ve heard recently is from Morty Lefkoe, in his interactive (and free) video program on getting rid of I’m not good enough. In it, he uses a beautiful analogy; for every experience that we go through that results in a belief, we are adding new clay or defining details to make a clay person, and then we attach ourselves to this clay person, assuming that it is us. We forget that we were the hands that created the clay person.

Indeed, we are not our beliefs. We are not the clay person we have created. Remember that behind every belief, there was a source that did the interpreting, created the meanings and attached those meanings to the external event. This source is part of us – it is our consciousness. When our conscious experience is mixed with our ego, we get confused and start attaching ourselves to these otherwise meaningless events.

Remember, if we can create the clay person, then we have the power and capability to modify it. If we want to, we can change our beliefs and thoughts and actions and therefore, change the results. Thus, in a way, we are in control of our destiny.

Thank you for reading. I hope you can apply this in your life, and see positive results. Do come back and share your experiences with us.

* What are some limiting beliefs that you’ve held? Share your thoughts and stories in the comment section. See you there!

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About the author

Tina Su is a mom, a wife, a lover of Apple products and a CHO (Chief Happiness Officer) for our motivational community: Think Simple Now. She is obsessed with encouraging and empowering people to lead conscious and happy lives. Subscribe to new inspiring stories each week. You can also subscribe to Tina on Facebook.

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103 thoughts on 6 Steps to Eliminate Limiting Beliefs

  1. Patricia

    Thank you so much for this article. I am really grateful.
    I relived my childhood with your shoe story and it helped me realize why, even after all this time, I still feel uncomfortable spending money on me. I somewhat feel like a fraud and I don’t deserve my own money when I spend on “unnecessary items”.
    It never made sense to me and I think I never said it out loud, but I still felt it.
    Anyway, I wasn’t aware of the cause for this feeling/belief I have had for years, now hopefully it will be much easier to move on.

    All the best for you and congrats on this awesome blog :)

  2. Would also rather not say :)

    Hi Tina,

    I just recently discovered your blog and I’m so happy I found it! :) I hope you’ll read this comment.

    Thank you for writing such an amazing article. I’m a big believer that people can consciously change the beliefs they hold about themselves.

    However, I think some people have it a bit harder than others.. my limiting self belief for example is that I’m not “pretty enough”, and the reason I have this belief is not because of how I interpreted a specific event; it’s because there was a person in my life when I was 18 that would consistently criticise my appearance, he even flat out called me ugly once. This person was in my life for 2 years before I’d finally made the decision to block him out completely. This person was my best friend’s boyfriend

    So in my case, it’s not that I interpreted an event in a specific manner, no, I actually had someone say to me out loud what later became my limiting belief. During that period in my life, I didn’t have a lot of guys interested in me and my self esteem was very low when it came to my physical appearance.

    when I hit 21, I started feeling different towards myself for some reason and I started liking how I looked for a change, since then I’ve been told many times by different people that I was pretty.. I feel so wonderful the moment I receive the compliment, but I’ve found that the good feeling soon fades away and I’m left with the usual feeling of inadequacy.

    I still carry with me a deep sense insecurity about my looks, thankfully it’s much less than when I was 18, but I feel like it’s still with me.

    It’s taken a toll on the relationships I’ve been in; I’m always super jealous and insecure, which in turn makes me dependant and needy. I realised that in a relationship I have a fear that my boyfriend is going to leave me because I’m not pretty enough.

    I’m pretty confident in every other area of my life, this is the one thing I find myself constantly struggling with.

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