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9 Ways to Bounce Back From Failure

Photo by Alessio Di Salvo
The phoenix must burn to emerge. ~Janet Fitch

I have a confession to make. Are you ready? Please don’t judge me too harshly.

Ok, here goes.

I’ve failed.

A lot.

Some failures were easy to brush off. Others were devastating.

  • Those girls I really liked who turned me down.
  • Having my writing rejected … and rejected … and rejected.
  • Failing to grow my first business beyond more than a handful of clients at a time.
  • When I dropped out of high school because I was failing most of my classes but felt I couldn’t ask for help.

Not to mention the hundreds of other failures I’ve had.

Let’s face it: Failure sucks. Almost all of us would love it if we succeeded on the first try every single time. That’s not how it works, though. And the idea of failure sometimes prevents us from even trying to begin with.

Failure, especially repeated failure, can be hard to bounce back from. It’s easy to become invested in a situation or project and want it to go a certain way. When it doesn’t, it can be disappointing or even crush your confidence.

It might get to the point where you might wonder, Why even try? It can be extra tough when you feel you’re doing your best, and your best isn’t good enough.

Failure is inevitable. It doesn’t feel good, but it’s part of life. Instead of fearing failure, here are some ways to help you bounce back and regain your confidence when it does happen.

1. What Did You Learn?

We fail so we can learn. If you never failed, you would never learn. You’d just be perfect in every way … which sounds super boring to me.

If you fail at something, look for the lessons:

  • What did you learn?
  • How will it help you succeed in the future?
  • How will you do things differently next time?

Understanding lessons can help us see that our time and efforts aren’t wasted — we’ve come out this a smarter, more able human than before.

2. Success is Built Out of Failure

There are a lot of gatekeepers in life who can help us achieve what we want  or hold us back. They could be the person who’s interviewing you for your dream job. It might be the publishers you’re sending your novel to. It could even be as simple as the friends of the guy or girl you really like.

Here’s the thing: Deep down, they don’t want you to fail. But they can’t let everyone through, so they also want the best.

Each time they reject you, you can look at it one way and quit. Or you can look at it as you’re not quite there yet, but if you keep at it, if you use those lessons to keep building, you will be.

3. Who Failed First?

Pretty much every famous person you know of has failed at some point in their career.

Failing is disheartening. So for motivation to keep going, look to these people who came and failed before you.

  • The Chicken Soup for the Soul series was rejected 140 times before being published.
  • Even Dr. Seuss and the Harry Potter series were rejected.
  • The founder of the Honda car company had his factories destroyed both by war and an earthquake.

If these people had faced failure a few times and given up, they would’ve never found their massive success. Use stories like this as motivation.

4. Take the Long-Term View

Sometimes we think we should succeed almost immediately.

Maybe you think your new business will be an overnight success, or you’re going to master that new skill almost instantly.

And then it turns out, success is hard. And maybe we quit. Or maybe we keep on going like the people above in No. 3.

So check your expectations. Unmet expectations can actually cause us distress (they affect the chemicals in our brain).

Instead, take the long term view. I don’t know who said it first, but there’s a saying that goes, “Success is like growing bamboo.”

Bamboo seems like it takes a long time to grow. For the first five years, you don’t really see much happening.

Just a tiny shoot. For five years.

What we don’t see is what’s happening underground. Its roots are pushing through the dirt, growing in complexity — setting the foundation.

And then, its growth explodes and the tree can rise by up to a meter a day.

Success is the same way. Look at your failures as setting the foundation. Take the long-term view and grow bamboo.

5. Watch Your Self-Talk

What goes through your mind when you fail? What you tell yourself can have a massive impact.

If you fail and think, “I’m a failure,” there’s a problem. That statement implies that you are currently a failure, have always been a failure and will continue to be a failure.

If you think something like that, correct yourself. “I’m a failure,” can become, “This particular attempt failed,” or “This time I didn’t succeed, but I can do better later on.”

It can get tough especially when you have multiple failures in a row. But look at each one as a specific, non-permanent event.

Just changing your self-talk around can have a massive impact on your success and perseverance.

6. Make a List of Your Previous Successes

If you’re having difficulty regaining your confidence and bouncing back, grab a pen and some paper.

If you’ve failed, it can be easy to become too focused on the negative and not see the positive (especially if it’s been failure after failure). If this happens to you, it’s ok — our brains have a negativity bias, so it’s just the way we work.

When you feel like you’re starting to become overwhelmed by failure and having a hard time continuing , write down every success you’ve had you can think of.

It doesn’t matter how big or small they are — looking for the small wins is great. It can be something as simple as:

  • Each time you put yourself out there (It takes courage!)
  • Each lesson you’ve learned
  • Each time you pushed forward
  • The small awards you’ve gotten
  • That time your friends or loved ones liked your work
  • The time you made that person smile
  • The one paying client you got that one time

Focus on the tiny successes. You can even keep a daily journal of them to help you keep going.

7. Failure is Not a Reflection of Who You Are

Our brains are funny things, and they respond to threats that sometimes aren’t there. Some of those threats are things that make us look foolish or lesser in the eyes of others.

We don’t want to fail. But failure is not a reflection of who you are. Your reaction to failure is.

It’s your call whether to pick yourself up or not. If anyone judges you based on your failures, that’s their problem, not yours.

8. Re-Evaluate Your Plan

If you keep trying the same thing over and over and it’s not working, it’s time to take another look at it.

  • Is there a better way to go about it?
  • Are there people who can help you?
  • Are your expectations unrealistic?

There’s a saying that doing the same thing over and over and expecting different results is the definition of insanity. It’s not, but it is kind of stupid.

Failure might be telling you something more.

Here’s the thing. I mentioned people who kept on going and going, but sometimes the right move is to quit.

Seth Godin’s book The Dip is all about when to quit and when to keep going. It’s just looking at when quitting is the right thing to do.

I used to teach Salsa dancing, and I gave it up. I kept trying to get new students and turn it into a full-time practice, but it wasn’t working.

Were there other (probably more effective) approaches I could’ve learned and tried? Sure.

But did I want to?

When it came down to it, and I got really honest, my heart wasn’t in it. I wanted to be helping people in a different way.

So I quit, and was immediately happier as a result. Stick with it when you’re growing bamboo. Quit when the soil’s no good and you need to plant elsewhere.

9. Give Yourself a Mourning Period

Failure is loss.

And it’s okay to grieve a loss. So if you fail, especially at something you’re really wrapped up in, give yourself time to mourn it.

How many days do you need? One day, maybe three or more for a larger failure? Give yourself time to get over it. But the key is to set a time limit. And once it’s set, commit to jumping back on the horse.

What this does is reframe how you feel toward failure — it makes your feelings your choice. In the end, it might not seem like it, but failure is not your enemy. It’s your mentor.

It might be a mentor who you don’t want to see, but when they show up, it’s not to hold you back, but help you along.

Your success is born out of the flames of failure.

Embrace it and move forward.

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About the author

Mark Reagan helps people be more confident. If you enjoyed this, sign up for his newsletter to get four FREE guides, including 15 Lies About Confidence You Might Believe and 101 Ways You Could Be Killing Your Confidence at BreakMyLimits.com.

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5 thoughts on 9 Ways to Bounce Back From Failure

  1. Mark, thanks for sharing this post here. I really loved how you provided some excellent steps to bounce back from failure. I especially liked steps 5 and 8. I think for whatever reason we don’t often intend to fail. In fact, failure, is still considered a negative thing despite all the positives that can come from failure. So I think it’s easy for some people (myself included) to get really bad with negative self talk. Failure causes you to feel down, and the easiest person to blame and be mad at is often yourself. But I think you offer some great tips for reframing your state of mind.

    I also really like step 8. I for many people, we try to prepare as best we can in order to avoid failure. So when failure happens, we often feel like our best wasn’t good enough. But I think this is a great tip, and something I know I need to do more of. Re evaluating the plan will cause you to rethink some times and help to avoid the desire to quit.

    Thanks again for a great post.

    • Hey Aaron, you’re right – we do tend to look at failure as a negative. Especially when we’re often punished for failing in society, rather than being rewarded for the lessons we’ve learned (especially when those lessons help us avoid those mistakes in the future!).

      I hope one day that will change :)

  2. Thanks mark for this awesome post.

    It is so very easy for us to believe we are failures when we do but failing doesn’t mean you are a failure yourself. Thanks for bringing that out.

  3. Thanks for this great post. It is indeed a reminder that failure is never and should never be perceived as the end. It actual is a period of training and grooming for what lies ahead if only we would hold on long enough to get there.
    I was glad that you included #9 as most people try to get you to move on but as you clearly stated that we all need a grieving process but a limit should be set.

    Thanks again.

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